Lead Engine · v1

Turn your website into
a lead engine.

Drop one line of code. Homeowners type their address, you get a qualified lead in your CRM with the measurement data already attached. No third-party form builder. No per-lead fees.

Get the widget — $50/mo → Talk to sales

Live preview

Click the button to see exactly what your homeowners will see.

Your website · contractor.com

Need a new roof? Get a free estimate.

↑ This is the actual widget. Click it.

Install in 60 seconds

Paste this anywhere on your site — header, footer, inside any page.

<script src="https://rooferapp.com/widget.js"
        data-key="YOUR_ACCOUNT_KEY"></script>

Customize the button

Add these optional attributes to change colors and text:

  • data-color="#FF6B1A" — match your brand color
  • data-button-text="Get a quote" — change the button label
  • data-mode="inline" — embed the form inline (no modal)
  • data-target="#my-container" — render inside a specific element (inline mode)

Where it works

WordPress, Wix, Squarespace, Webflow, GoDaddy, custom HTML, Shopify — anywhere you can add a <script> tag.

Where the leads go

Straight into your RooferApp CRM with the address, contact info, and timestamp. You also get an instant email alert.

Pricing

  • $50/mo Leads tier — widget on 1 site, no CRM, no DIY tool. Reports at $18.
  • $100/mo Solo — widget + CRM + DIY measure tool. 1 user. Reports at $18.
  • $200+/mo Team plans — unlimited leads, multiple seats, lower per-report price.

How it works for the homeowner

  1. They visit your site and click "Get a free roof estimate"
  2. They enter their address — the widget handles validation
  3. They submit name + email + phone — that's it
  4. You get the lead in your CRM with the address pre-attached, plus an email alert
  5. One click orders the measurement — and your team can quote within 2–3 hours

Stop paying per lead.

$50/mo flat — your widget, your leads, your CRM.

Get the widget → Book a 15-min call